Shooting film and digital for American Golf's latest OOH and online campaign

Sportswear photography in the south of Spain.

Shot over three days at the start of March just days before the country shut down due to the Covid-19 pandemic (which has forced us all indoors and me to start this blog) I travelled to the south of Spain with American Golf to photograph there spring summer 2020 campaign to be used in store, online and across there social media channels.

The images below were mostly taken at the start and end of each day when the light was at its best. Due to the amount of shots we needed to get this meant working quickly and with relatively little equipment. Gear used was the Canon 5d mk4 with the sigma 50mm f1.4 the 85mm f1.4 and the canon 24-70mm f2.8, plenty of reflectors and also the Mamiya RB67 with Kodak portra 400 shot at iso 200. The quality out of the 6X7 negative really is something else. Anyway, keep scrolling to see some pictures from the shoot below and thank you for looking! R

American golf sportswear campaign 2020